OEM
OEM (Original Equipment Manufacturer) sources. Smartphone creators and operating system developers that integrate ad networks directly into their devices. Classic examples of such platforms are solutions from Google on Android or Apple on iOS.
DSP
DSP (Demand-Side Platform) networks. Platforms for automated ad purchasing across all channels. This approach allows for the prompt reallocation of budgets in favor of the most effective platforms to achieve the best result at an optimal price.
SSP
SSP (Supply-Side Platform) networks. Platforms for purchasing ads from publishers (app and website owners). They provide us with purchasing transparency and strict control over exactly where your offer is shown.
Ad Networks
In-App traffic. Through these networks, we purchase ad placements directly from the creators of other apps. You get full placement transparency (we know exactly where the ad is running) and pay only for real results — for example, a registration or a purchase (CPA model).
(Your app's growth ecosystem)
We conduct a deep analysis of the product, competitors, and past campaigns to form an individual growth strategy. At this stage, we identify scaling points and set target KPIs.
(01) Audit and strategy
We systematically increase traffic acquisition volumes, strictly adhering to the established target cost per action (CPA) limits. We scale only those combinations that have proven their effectiveness during the testing phase.
(04) Scaling results
We ensure budget protection by analyzing traffic and integrating with your anti-fraud systems in real time. Round-the-clock monitoring allows us to instantly detect anomalies and block low-quality platforms.
(05) Preventive analytics and Anti-fraud
We launch dozens of ad combinations and creatives to identify segments with the lowest lead cost based on real data. This allows us to quickly find working combinations for further traffic acquisition.
(02) Hypothesis testing
We disable ineffective sources and promptly reallocate the budget in favor of campaigns with the best ROI. We continuously work on improving your project's unit economics.
(03) Campaign optimization
(A transparent path to results)
Discuss the project
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